During the initial conceptualizing process, I felt that a good source of inspiration would be seeing other amazing people-focused program branding - looking specifically for diversity, iconic symbols, and cohesive design systems. Through this, a strategy formed of using organic shapes (because no person is perfect) and creating easy-to-use elements that can be taken apart and repurposed for different parts of the brand.
Below is the mood board created to help approve of this idea and strategy.

Inspiration

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