Modern brand re-design and updated packaging created for the classic Signature Tea co.
The original packaging was busy, overly saturated, and a patchwork of different type. This redesign was meant to be sophisticated, fashionable, and reflective of the personality of the tea flavors. The logo was meant to bring the company into the modern day, but the Serif type keeps the brand feeling classic and sophisticated. The textures and colors were created by hand with acrylic on canvas - allowing for an organic and signature feel for each tea flavor.