The Hoglund Foundation
A generations old foundation run by the Hoglund family of Dallas, TX. Their need for a website that brought them into the 2ist century was crucial, especially for the children and programs that applied for their grants.
Concept
The Hoglund Foundation came to us to originally have their annual report redesigned. But they soon realized, with our help - that a brand refresh and a new website would be a perfect way to celebrate their 30th anniversary.
Development
Working collaboratively with the client on wireframes and the sitemap, ourUI/UX strategies were able to be fully fleshed out and worked through. I was able to bring my familiarity with Sketch into this project, and in turn, we used InVision to bridge the gap between design and code - which was so much fun to dive into.
Implementation
Our goal was to help Hoglund spread their mission and allow others to easily take advantage of their offerings, which was very difficult on the previous archaic site build. With clients and my team, we created wireframes for each page, each button, and each intention. We started to work on telling the history and story of Hoglund, and how much they have help the city of Dallas.
Final Product
With a refresh of the brand, and the ability to build this site on Wordpress, it became easier to add personality to an originally, very dated, very busy site. With the final product, we and our clients were very happy! We had accomplished our intention of staying true to the Foundation’s history, but bringing it into the modern day with an easy to navigate and easy to maintain website.